Why Clients Call Us
Struggling to make the right pricing decisions? You’re not alone.
Most of our clients come to us when they realize their in-house teams or off-the-shelf software can’t provide the pricing insights they need.
Common pain points:
1. lack of in-depth information before setting their prices
2. need for surgical precision while setting their prices
3. uncertainty of outcome after setting their prices
Whether the house is on fire, you’re planning for growth or conducting due diligence, we bring clarity and impact to your pricing.
Who We Work With
We specialize in pricing analytics for:
Our sweet spot: Mid-market companies ($50M–$1B in revenue)
— large enough for meaningful data, small enough to need external expertise.
What You Can Expect
Real ROI. Real Transformation.
Pricing isn’t a one-time fix. We help you build the foundation for long-term success.
How We Deliver – The Deep Pricing Compass™
Our proprietary methodology combines:
We go deeper and broader than most consultants or software—turning raw data into high-impact pricing decisions.


Real Results. Proven Success.
Our whitepaper showcases the power of data-driven decisions in action. Download and explore how businesses like yours have transformed their strategies to achieve measurable growth and receive Fred’s monthly Price Points report.