About Keenalytix:
Empowering Businesses
Through Data
Delivering tailored solutions for measurable success
Keenalytix Is Your Boutique Consultancy Specializing In Pricing Analytics And Growth Strategies.
We specialize in helping businesses—ranging from startups to established brands—achieve sustainable growth through smarter pricing decisions and advanced analytics.
At Keenalytix, we thrive at the intersection of data and strategy, where informed decisions meet impactful outcomes. Whether it’s helping Direct-to-Consumer (DTC) brands improve customer acquisition, retention, and upselling, or optimizing restaurants’ menu pricing through advanced analytics, we bring a blend of precision, insight, and creativity to every challenge. Our focus is to empower businesses to unlock their full potential and achieve measurable results.
Our Expertise
Keenalytix brings a wealth of experience in pricing analytics and growth strategy, delivering insights and solutions that drive success. Our key areas of expertise include:
We primarily work with DTC brands, restaurant chains and private equity. Our solutions are uniquely designed to solve the pricing and growth problems of consumer-facing businesses operating in highly competitive market environments.
Our Philosophy
At Keenalytix, we believe data should empower, not overwhelm. Our mission is to simplify the complexities of analytics and provide actionable insights that drive confident decision-making. By turning data into stories and strategies into results, we help businesses take the right steps toward growth and success.

About the Founder
After completing my PhD in Economics, I have spent the past 15 years in the consulting industry, applying analytical models to solve pricing problems for my clients.
Over that period, I have worked on well over 100 projects for more than 50 clients across all continents, industries and business models.
I love analytics and truly believe in the power of data and algorithms to drive (or support) business decisions. I created Keenalytix because I want pricing analytics initiatives to be successful and drive results for you, the decision-makers.
Fred Puech, PhD | Keenalytix Founder and Director
Why Choose Keenalytix?

Proven
Results:
With over a decade of experience, we’ve guided businesses across industries and models to achieve impactful outcomes.

Tailored
Solutions:
We understand that every business is unique, and our strategies are customized to align with your goals and challenges.

Commitment
to Growth:
Our focus is always on delivering measurable, sustainable results that fuel your success.
Let’s Work Together
Keenalytix is here to partner with you in building a stronger, more profitable business. Whether it’s optimizing your pricing strategy, designing analytics tools, or identifying growth opportunities, we’re ready to help.