Why Life is Unfair to DTC Brands—And How to Overcome It
Why do so many Direct-to-Consumer (DTC) brands struggle to grow despite acquiring new customers?
Growing a DTC brand sounds simple in theory—you acquire customers, get them to buy again, and scale. But in practice, the biggest challenge isn’t acquisition… it’s retention.
In this video, Fred Peuch, founder of keenalytix.com, explains why 50-80% of customers never return after their first purchase—and how this hidden problem is holding brands back. Using real-world data from his clients, he unveils the 5 essential growth levers that top-performing brands like Lululemon and Amazon master to drive repeat purchases and long-term loyalty.
If you’re struggling to retain customers and build a sustainable DTC brand, this is a must-watch!
Key Takeaways & Timestamps:
0:00 The Harsh Truth About DTC Growth
0:35 Who is Fred Peuch?
0:51 The 5 Growth Levers (The Only Ways to Scale a DTC Brand)
2:17 The data behind why customers don’t come back
3:36 The ‘Life is Unfair’ Chart: The Retention Crisis –
5:02 Winning the Retention Battle
Most DTC brands underestimate the power of retention. They focus too much on customer acquisition and forget that keeping customers is the real key to growth.
You don’t have to lose the battle. There are proven retention strategies used by the world’s best brands—and we’ll share them in upcoming videos!
Got questions? Drop them in the comments!
Need help optimizing your DTC strategy? Reach out!
