Mastering Price Point Endings: Small Changes, Big Profits
Are you setting your prices strategically or just guessing?
Your price endings aren’t just numbers—they’re powerful psychological triggers that influence consumer behavior and can significantly impact your sales and profits.
In this video, Fred Puech, founder and managing director of keenalytix.com, breaks down the science behind price point endings, revealing how to use pricing tactics to boost conversions and maximize profitability.
Key Topics Covered:
The psychology behind price endings
The power of just-below pricing (e.g., $9.99, $19.95) & the left-digit effect
How round numbers convey premium quality
Odd vs. even pricing strategies
Cultural differences in pricing (why 8 is lucky in Asia!)
Why you should test your pricing strategies instead of guessing
Stop guessing, start optimizing! Watch now to unlock actionable strategies to increase sales and profits through strategic pricing.
TIMESTAMPS:
00:00 Introduction: Why price points matter
00:29 Price endings as psychological triggers
01:26 The power of “just-below” pricing (99 and 95 endings)
02:04 The left-digit effect: Why $2.99 feels like $2 instead of $3
02:56 Odd vs. even pricing: Which one works best?
03:36 Why premium brands use round numbers ($50 vs. $49.99)
04:46 Cultural pricing differences (Why 8 is lucky in Asia!)
05:04 Testing your prices for better sales results
05:24 Final thoughts & call to action
