Case Study: Unlocking The Three Growth Engines for an Omnichannel DTC Brand
Every business relies on three core growth engines: profitability, customer acquisition, and customer retention. In this case study, Fred walks you through how he helped an e-commerce brand in the health & wellness space identify and fix their failing customer retention strategy—boosting lifetime value, repeat purchases, and cross-selling opportunities.
Key Challenges:
- Low customer retention, especially on marketplaces
- Wide disparity in order value across sales channels
- Minimal cross-selling and bundling strategies
Solutions Implemented:* Customer Lifetime Value Analysis → Identified key retention drivers* Loyalty Program Development → Created a tiered rewards system* Market Basket Analysis → Designed effective upselling & bundling strategies* Cohort & Channel Strategy → Tailored marketing for different customer behaviors
Key Takeaways:
✔️ Understanding which growth engine is failing is the first step
✔️ Data-driven strategies drive measurable improvements
✔️ Retention-focused initiatives lead to higher customer lifetime value
If your business is struggling with growth, customer retention, or revenue optimization, let’s talk! 💬 Feel free to reach out for a free strategy consultation.
Video Timestamps:
00:00 Introduction: The 3 essential business growth engines
00:38 Case Study Overview
01:26 Identifying the Challenges02:46 How we analyzed customer lifetime value
03:27 The Root Cause
03:49 Solution #1 – Loyalty Program
04:36 Solution #2 – Market Basket Analysis
06:15 Solution #3 – Cohort & Channel Strategy
07:46 Strategic Takeaways & Business Impact
08:01 Final Thoughts & How to Get in Touch
If you found this valuable, make sure to:
- Like this video if it helped you
- Comment below with your biggest takeaway!
- Subscribe for more expert insights on business growth & strategy!
