Unlock Growth with Our Advanced Capabilities

Empowering confident decisions and maximizing profitability through tailored analytics solutions

Our Mission Is To Empower Clients To Harness Their Own Sales Data To Identify And Optimize The Critical Levers Of Business Growth. Our Capabilities Address Two Key Client Challenges:

1. Strategic Decision Making

Our clients often grapple with the sheer volume and complexity of growth decisions. Our “Three Growth Engines” framework simplifies these challenges, answering the pivotal “What should we do?” question.

2. Executive & Analytical Maturity

We meet clients at their current level of analytical expertise, providing tailored solutions. Whether a client is a beginner or an advanced practitioner, we enable confident answers to “How do we do it?”

Our Strategic Framework: The Three Growth Engines

Profit Engine

Acquisition Engine

Retention Engine

We developed the “Three Growth Engines” framework to guide clients in focusing on the areas that will drive sustainable growth:

1. Profit Engine

Ensures profitable growth by delivering the right products at the right prices:

Assortment/Menu Optimization: Using our Product Selector, we analyze product portfolios to identify those that drive sales, customer acquisition, and retention.
Pricing Optimization: With our Price Optimizer, we refine pricing strategies by analyzing historical data to maximize profitability.

2. Acquisition Engine

Drives customer acquisition through targeted promotional and marketing strategies. By analyzing past campaigns, we design and refine initiatives that attract new customers effectively.

3. Retension Engine

Builds long-term value by retaining key customers and increasing their spend. We optimize:

Product Recommendations and Bundling: Using our Product Affinity Explorer, we enhance customer experience with tailored suggestions.
Loyalty Programs: With our Order Investigator, we structure loyalty programs to foster retention and reward high-value customers.
Targeted Offers: Leveraging our Customer Profiler, we create personalized offers based on purchase history, driving both immediate sales and sustained loyalty.

Adapting to Client Needs: Analytics Maturity Pyramids

Our Maturity Pyramids help assess clients’ readiness for analytics solutions, ensuring tailored approaches at every level:

Fundamentals: Simple descriptive analytics for actionable insights and quick wins.
Data Mining: Advanced yet semi-automated analytics for deeper insights while maintaining client decision control.
Optimization: Algorithm-driven decision-making for highly mature clients comfort- able with automated solutions.

This flexible approach ensures solutions are effective, practical, and aligned with client capabilities.

Smart Solutions for Your Biggest Challenges

Unlock growth and efficiency with tailored strategies built to meet your unique needs. From pricing and promotions to customer insights and loyalty programs, our services are designed to help you make smarter decisions, drive results, and stay ahead in a competitive market.

Pricing Analytics & Strategy

Identify the optimal pricing to maximize profitability

Promotion Analytics & Strategy

Optimize campaigns to drive traffic and revenue

Customer Profiling & Segmentation

Tailor strategies based on actionable customer insights

Assortment/Menu Optimization

Enhance offerings to meet demand and boost sales

Product Recommendation & Bundling

Drive purchases with smarter product suggestions

Loyalty Program & Shipping Policies

Strengthen retention and improve customer satisfaction

Real Results. Proven Success.

Our whitepaper showcases the power of data-driven decisions in action. Download and explore how businesses like yours have transformed their strategies to achieve measurable growth and receive Fred’s monthly Price Points report.