Client Case Studies & Testimonials
How Keenalytix Transforms Insights into Profitability
Every decision counts in today’s competitive marketplace, and the difference between growth and missed opportunities lies in how well you leverage data. At Keenalytix, we help businesses unlock hidden opportunities, optimize pricing strategies, and maximize customer lifetime value through advanced analytics. Explore how we turn complex data into actionable strategies that drive sustainable growth.
Keenalytix have been valuable partners to help us understand core drivers of growth and opportunities to better serve our customer segments. Their work helped us pinpoint opportunity pools that have resulted in double-digit top-line growth and +400bps pick up in gross margin over the past 24 months. Importantly, Keenalytix mirror our founding principles of “Forever Hungry” and “The Customer Reigns”. We will gladly engage them for future work as we continue to grow our business.
– CEO, PE-owned portfolio company

Pricing at Every Touchpoint
Strategies to Guide Customers from First Purchase to Loyalty
In today’s competitive market, every decision impacts your bottom line. Are you optimizing your pricing and upsell opportunities to drive more revenue? Discover how leading businesses are leveraging data analytics to improve profitability and customer engagement.
What You’ll Learn:
✔️ The strategies behind using pricing for profitability, customer acquisition and retention
✔️ How to optimize pricing for maximum profitability without losing customers
✔️ How to optimize promotional effectiveness and stop wasting budget on LTOs that don’t work
✔️ Proven strategies to increase revenue with data-backed insights
Working with Fred we were able to validate some of the assumptions and beliefs we had within the business about what did and didn’t resonate with our customers in terms of value.
– Director of Analytics, Online Marketplace
It is a pleasure working with Fred on Menu Pricing strategy. His advice has been instrumental to our business during these unprecedented high inflationary times. He is also an effective presenter for both internal and external stakeholders. Overall, if you need pricing guidance, Keenalytix should be on the top of your list!
– Senior Director of Pricing, QSR Brand
Fred’s work was instrumental in guiding two company wide price increases. Both times, profits grew as expected without negative impact to customer traffic. The benefit flowed directly to the bottom line.
– Director of Strategy, Fast Casual Brand

Real Results. Proven Success.
Our whitepaper showcases the power of data-driven decisions in action. Download and explore how businesses like yours have transformed their strategies to achieve measurable growth and receive Fred’s monthly Price Points report.