Assortment/Menu Optimization

A well-optimized assortment or menu is the cornerstone of a thriving business. It ensures the company is offering the right products by addressing critical questions:

Which products are underperforming in terms of sales and profitability?

Which products attract new customers to our brand?

Which products are consistently purchased by our most loyal customers?

Product Monitor:
Optimize Your Assortment with Data-Driven Decisions

To provide clarity and actionable insights, we created Product Monitor—a comprehensive tool that integrates advanced analytics to determine whether a product should be retained, promoted, or discontinued. Here’s how it works:

1

Quintile Decomposition

This analysis breaks down volume, sales, and margins to identify the products driving these metrics.

2

Product Affinity Analysis

By examining product pairings, this analysis identifies items frequently purchased together. It helps:

Retain products that positively influence the sales of others.
Avoid disruptions, such as unintentionally reducing the sales of a key product by discontinuing a complementary one.

3

Product Trial & Repeat Rates

Product Trial: Highlights items that attract new customers.
Product Repeat: Identifies products that foster loyalty and retention.

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The outcome is our Product Trial and Repeat Strategic Mapping, a decision-making framework offering clear, actionable recommendations for each product in your lineup.

With Product Monitor, businesses can align their offerings with customer needs, maximize profitability, and drive sustainable growth.

Maximize your product offering with a strategy that aligns with your business goals. Let us help you uncover which products drive the most value and optimize your assortment for higher profitability and customer satisfaction. With our Product Monitor, you can make data-driven decisions with confidence, ensuring your product lineup meets both market demand and customer expectations. Achieve growth, reduce guesswork, and experience peace of mind knowing your assortment is always working for you. Start optimizing today for a more profitable tomorrow.

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Working with Fred we were able to validate some of the assumptions and beliefs we had within the business about what did and didn’t resonate with our customers in terms of value.
– Director of Analytics, Online Marketplace
Fred’s work was instrumental in guiding two company wide price increases. Both times, profits grew as expected without negative impact to customer traffic. The benefit flowed directly to the bottom line.
– Director of Strategy, Fast Casual Brand
Clear pricing strategy, defined steps in the process, and clear goals are the results experienced after working with Fred.
– VP of Marketing Analytics, QSR Brand
It is a pleasure working with Fred on Menu Pricing strategy. His advice has been instrumental to our business during these unprecedented high inflationary times. He is also an effective presenter for both internal and external stakeholders. Overall, if you need pricing guidance, Keenalytix should be on the top of your list!
– Senior Director of Pricing, QSR Brand
Keenalytix have been valuable partners to help us understand core drivers of growth and opportunities to better serve our customer segments. Their work helped us pinpoint opportunity pools that have resulted in double-digit top-line growth and +400bps pick up in gross margin over the past 24 months.
– CEO, PE-owned portfolio company

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