Product Recommendations and Bundling
As digital platforms increasingly dominate sales channels—whether in DTC retail or foodservice via ordering apps—product recommendations have become vital to creating a seamless and engaging customer experience. For new customers unfamiliar with a brand, and existing customers seeking variety, an effective recommendation engine answers key questions:
How can we encourage customers to try products they’ve never purchased before?
How can we boost average order value with relevant upsell and cross-sell offers?
What product bundles are likely to resonate with our customers?
Product Affinity Explorer: Smarter Bundles, Higher Profits
Our Product Affinity Explorer empowers brands to drive customer spending by identifying optimal product pairings. Using advanced market basket analysis techniques, it provides actionable insights through:
1
Likelihood Analysis
Likelihood Analysis
This analysis uncovers shopping patterns, answering questions such as: If a customer orders Item A, what is the likelihood they will also order Item B? By predicting these probabilities, it helps optimize recommendations and bundling strategies.
2
Lift Analysis
Lift Analysis
Lift analysis highlights the strength of relationships between items, revealing both positive and negative associations. Items with high lift values are excellent candidates for upselling, cross-selling, or bundling, as they are purchased together more frequently than expected.
3
Strategic Recommendations
Strategic Recommendations
We go beyond surface-level insights, delivering actionable strategies rooted in nuanced data. This approach ensures results that surpass basic category analyses and obvious pairings.
Armed with these insights, our clients can implement tailored product recommendations on their websites or apps. The result? Increased customer spend, enhanced average order value, and a richer customer experience that drives loyalty and engagement.
Unlock the Power of Targeted Product Recommendations and Bundling to Increase Customer Spend and Satisfaction
Unlock the power of targeted product recommendations and bundling to increase customer spend and satisfaction. With our Product Affinity Explorer, you can offer relevant, personalized pairings that delight customers and drive higher average order values. Whether you’re trying to encourage repeat purchases or attract new customers, we’ll help you design offers that truly resonate. Increase sales, foster loyalty, and give your customers an experience that keeps them coming back. Start using smart recommendations today to boost your bottom line and simplify your decision-making.
Real Results. Proven Success.
Our whitepaper showcases the power of data-driven decisions in action. Download and explore how businesses like yours have transformed their strategies to achieve measurable growth and receive Fred’s monthly Price Points report.
