ABOUT
A consultancy built around one question:
will this pricing decision still hold a year from now?
Keenalytix is a small practice with a narrow remit. We help senior leaders bring discipline, continuity and accountability to the pricing, promotion and monetization decisions that move the P&L, before, during and after they’re made.
THE COMPANY
Continuity, where most pricing
work is episodic.
Keenalytix exists to help leadership teams bring disciplined, comprehensive thinking to pricing and promotion decisions — not after the fact, but before, during and after they matter most.
Pricing choices carry real financial, commercial and organizational risk. Too often, decisions are made episodically: debated intensely in the moment, then forgotten once they’re implemented. That leads to tactical adjustments instead of cumulative improvement.
Keenalytix was created to change that. We work with senior teams to provide continuity in pricing decision-making, helping organizations avoid repeated reactive cycles and instead build defensible, financially sound approaches over time.
EXPERIENCE
20 years
PRACTICE
Pricing · Promotions · Monetization
ENGAGEMENTS
Projects, Retainers
METHOD
Pricing Decision Science
STANCE
Independent. Methodical. Pragmatic
THE LEADER
Fred Puech, PhD
Pricing Decision Scientist
Keenalytix Founder
Judgment under ambiguity.
Fred Puech leads Keenalytix with a focus on judgment under ambiguity. An economist by training with many years of experience advising leadership teams across industries, Fred guides pricing decisions with a blend of analytical grounding and real-world decision literacy.
Rather than offering a menu of analytics products or tactical solutions, Fred’s work centers on helping leaders:
Frame critical pricing decisions before they’re made
Half the work of a sound decision is the work of structuring the question correctly.
Evaluate trade-offs in the context of risk and commercial priorities
Numbers don’t speak; they’re read. The reading discipline is the deliverable.
Review outcomes objectively and adjust responsibly over time
What a decision actually did is the input to the next one…if you’re willing to look.
This approach prioritizes leadership clarity and accountability — not just data or models. Senior executives and boards alike value Fred’s calm, unbiased perspective, especially in environments where signals are unclear and the cost of being wrong is high.
CASE STUDIES
Signature engagements
Every pricing decision tells a story about demand, customer behavior, and market dynamics. These case studies show how deeper analysis can reveal the real story behind pricing performance.
RESTAURANTS
Building Pricing Discipline
From losing 12% in traffic after a bad pricing decision to consistently leading its category and pleasing its shareholders. Achieved over 36 months by combining advanced analytics with structured decision-making.
APPAREL
Understanding Price Effectiveness
Volume was down 15% after a price increase. Everyone was ready for deep markdowns. But pricing had nothing to do with it and volume eventually recovered. A good example of why you should track your pricing decisions over time.
DTC
Pricing For Customer Lifetime Value
Across-the-board price increases on one hand. Overly aggressive promotions on the other. A poorly designed loyalty program in the middle, and shipping fees waived half of the time. The potential was there, but it was masked by its pricing.