Our Focus
At Keenalytix, we bring clarity and precision to complex pricing and sales analytics challenges across industries where strategic insights drive success. Our expertise lies at the intersection of data, strategy, and execution, tailored to the unique dynamics of Foodservice, E-Commerce, and Private Equity.
Our mission is to empower clients in these select industries to harness their own sales data to identify and optimize the critical levers of business growth.
The “Three Growth Engines” framework to guide you in focusing on the areas that will drive sustainable growth:
Ensures profitable growth by delivering the right products at the right prices:
- Assortment/Menu Optimization: Using our Product Selector, we analyze product portfolios to identify those that drive sales, customer acquisition, and retention.
- Pricing Optimization: With our Price Optimizer, we refine pricing strategies by analyzing historical data to maximize profitability.
Drives customer acquisition through targeted promotional and marketing strategies. By analyzing past campaigns, we design and refine initiatives that attract new customers effectively.
Builds long-term value by retaining key customers and increasing their spend. We optimize:
- Product Recommendations and Bundling: Using our Product Affinity Explorer, we enhance customer experience with tailored suggestions.
- Loyalty Programs: With our Order Investigator, we structure loyalty programs to foster retention and reward high-value customers.
- Targeted Offers: Leveraging our Customer Profiler, we create personalized offers based on purchase history, driving both immediate sales and sustained loyalty.
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Working with Fred we were able to validate some of the assumptions and beliefs we had within the business about what did and didn’t resonate with our customers in terms of value.
– Director of Analytics, Online Marketplace -
Fred’s work was instrumental in guiding two company wide price increases. Both times, profits grew as expected without negative impact to customer traffic. The benefit flowed directly to the bottom line.
– Director of Strategy, Fast Casual Brand -
Clear pricing strategy, defined steps in the process, and clear goals are the results experienced after working with Fred.
– VP of Marketing Analytics, QSR Brand -
It is a pleasure working with Fred on Menu Pricing strategy. His advice has been instrumental to our business during these unprecedented high inflationary times. He is also an effective presenter for both internal and external stakeholders. Overall, if you need pricing guidance, Keenalytix should be on the top of your list!
– Senior Director of Pricing, QSR Brand -
Keenalytix have been valuable partners to help us understand core drivers of growth and opportunities to better serve our customer segments. Their work helped us pinpoint opportunity pools that have resulted in double-digit top-line growth and +400bps pick up in gross margin over the past 24 months.
– CEO, PE-owned portfolio company
