The ultimate goal for any QSR brand is to achieve the “Market Leader” persona—a harmonious balance of high profitability, robust traffic, and a strong competitive advantage. But for most brands, this is not their starting point. Instead, they find themselves operating within one of the other six personas, each with its own set of challenges…
The ultimate goal for any QSR brand is to achieve the “Market Leader” persona—a harmonious balance of high profitability, robust traffic, and a strong competitive advantage. But for most brands, this is not their starting point. Instead, they find themselves operating within one of the other six personas, each with its own set of challenges…
The ultimate goal for any QSR brand is to achieve the “Market Leader” persona—a harmonious balance of high profitability, robust traffic, and a strong competitive advantage. This position is not a destination but a continuous state of evolution, where brands consistently demonstrate stability through quality and a strong brand, while also showcasing agility by adapting…
In today’s competitive restaurant landscape, effective pricing strategy can make the difference between thriving and merely surviving. While food quality and service excellence remain essential, how you price your menu items often has a more profound impact on your bottom line than any other single factor. Yet many restaurant operators continue to make critical pricing…
For multi-location operators—especially in the restaurant sector—pricing is always a tightrope walk. On one side: the need for brand consistency. Customers expect fairness and transparency. Too much price variation, and you risk eroding trust. On the other: harsh regional realities. Labor costs vary dramatically by city. Real estate rates swing wildly. Income levels, spending power, and competitive…
“We don’t have customers who spend that much”. “All our customers spend roughly the same”. “Our average customer is very representative of our entire customer base”. These are shockingly common misconceptions I hear almost all the time from brands talking about their own customers. Then when I start looking at their data, I always uncover…
The 9 Reasons Why It’s So Hard to Measure Price ElasticityA deep dive into the traditional model of supply and demand…and its limitations. If you are reading this, I am sure you have already seen some version of the following chart at least once in your lifetime: This is the traditional economic model of supply…
The forgotten meaning of Analytics What our roots can teach us At Keenalytix, we love words just as much as we love data. Better, we strongly believe in the necessity for analytics as a profession to learn how to express itself (its approach, its models, its results) in plain English, as explained in our last post….
Excuse me, do you speak analytics?Getting Business and Analytics to speak the same language Last week, we discussed the five pillars of successful analytics initiatives. The week before, we made the case for Analytics as a business process. Today, we will talk about the third and last foundational element of successful analytics workflows: communication. Speaking…
The five pillars of analytics workflowsWhat you need for your analytics to give results In our last post, we discussed how implementing analytics as a business process could help improve its success rate. Today, we will dive deeper into what an organization needs to run analytics initiatives successfully. We call that framework the five pillars…