Why You’re Sitting on a Gold Mine: Unlock the Hidden Power of Order-Level Data
Many of my direct-to-consumer clients use Shopify. Some use WooCommerce. Almost all are also on Amazon. What they all had in common before we ...
How to Use Product Trial and Repeat Rates to Drive Strategic Success
Are your products truly driving success, or are they holding your business back? In this video, Fred Puech, founder and managing director of keenalytix, ...
Why Life is Unfair to DTC Brands—And How to Overcome It
The rise of Direct-to-Consumer (DTC) brands has been one of the most significant retail trends in recent years. On the surface, growing a DTC ...
Mastering Price Point Endings: Small Changes, Big Profits
In the world of retail, pricing strategies are more than just numbers on a tag; they're powerful psychological triggers that can significantly influence consumer ...
Is Your Price Increase Truly Driving Profit?
Many clients in QSR and ecommerce come to me asking for help because their price increases do not translate into improved profitability, despite their ...
How to Use Product Trial and Repeat Rates to Drive Strategic Success
“Is there a problem with (some of) your products?” That is typically one of the first questions I try to answer, with data, when ...
The 5 Biggest Mistakes Direct-to-Consumer Brands Are Making—and How to Fix Them Fast
One of the most vexing questions my clients expect me to answer during our engagements is the following: why isn’t our marketing working the ...
The Tariff Exposure Scorecard
How Exposed is Your Pricing to Tariffs? Here's a Simple Way to Find Out Tariffs introduce uncertainty. They disrupt supply chains, inflate costs, ...
The 9 Reasons Why It’s So Hard to Measure Price Elasticity
If you are reading this, I am sure you have already seen some version of the following chart at least once in your lifetime
The forgotten meaning of Analytics
At Keenalytix, we love words just as much as we love data. Better, we strongly believe in the necessity for analytics as a profession ...
