
The 9 Reasons Why It’s So Hard to Measure Price Elasticity
If you are reading this, I am sure you have already seen some version of the following chart at least once in your lifetime
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In today's competitive restaurant landscape, effective pricing strategy can make the difference between thriving and merely surviving. While food quality and service excellence remain ...
So, you've finally decided that you need to run some pricing analytics before deciding how to respond to tariffs? Here are two good news ...
I just completed another round of updates on tariffs and the macro-economic environment with my clients in DTC and restaurants, and I thought I ...
Are you struggling with declining web sales, customer retention, or ineffective promotions? This in-depth case study reveals how a DTC food supplement brand turned data-driven ...
Struggling with price increases leading to lost sales? This data-driven case study reveals how a leading full-service breakfast chain optimized menu pricing to maintain profitability, ...
Are you making these costly marketing mistakes in your Direct-to-Consumer (DTC) business? If your marketing efforts aren’t delivering the results you expect, chances are ...
Many of my direct-to-consumer clients use Shopify. Some use WooCommerce. Almost all are also on Amazon. What they all had in common before we ...
Are your products truly driving success, or are they holding your business back? In this video, Fred Puech, founder and managing director of keenalytix, ...
The rise of Direct-to-Consumer (DTC) brands has been one of the most significant retail trends in recent years. On the surface, growing a DTC ...
In the world of retail, pricing strategies are more than just numbers on a tag; they're powerful psychological triggers that can significantly influence consumer ...