The 9 Reasons Why It’s So Hard to Measure Price Elasticity
If you are reading this, I am sure you have already seen some version of the following chart at least once in your lifetime
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Many of my direct-to-consumer clients use Shopify. Some use WooCommerce. Almost all are also on Amazon. What they all had in common before we ...
The rise of Direct-to-Consumer (DTC) brands has been one of the most significant retail trends in recent years. On the surface, growing a DTC ...
In the world of retail, pricing strategies are more than just numbers on a tag; they're powerful psychological triggers that can significantly influence consumer ...
Many clients in QSR and ecommerce come to me asking for help because their price increases do not translate into improved profitability, despite their ...
“Is there a problem with (some of) your products?” That is typically one of the first questions I try to answer, with data, when ...
One of the most vexing questions my clients expect me to answer during our engagements is the following: why isn’t our marketing working the ...
How Exposed is Your Pricing to Tariffs? Here's a Simple Way to Find Out Tariffs introduce uncertainty. They disrupt supply chains, inflate costs, ...
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If you are reading this, I am sure you have already seen some version of the following chart at least once in your lifetime
At Keenalytix, we love words just as much as we love data. Better, we strongly believe in the necessity for analytics as a profession ...
Last week, we discussed the five pillars of successful analytics initiatives. The week before, we made the case for Analytics as a business process. Today, ...
