The 9 Reasons Why It’s So Hard to Measure Price Elasticity
If you are reading this, I am sure you have already seen some version of the following chart at least once in your lifetime
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Many clients in QSR and ecommerce come to me asking for help because their price increases do not translate into improved profitability, despite their ...
“Is there a problem with (some of) your products?” That is typically one of the first questions I try to answer, with data, when ...
One of the most vexing questions my clients expect me to answer during our engagements is the following: why isn’t our marketing working the ...
If you're a Direct-to-Consumer (DTC) brand selling on Shopify, WooCommerce, Amazon, or PrestaShop, you already have access to one of the most valuable assets ...
How Exposed is Your Pricing to Tariffs? Here's a Simple Way to Find Out Tariffs introduce uncertainty. They disrupt supply chains, inflate costs, ...
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Why do so many Direct-to-Consumer (DTC) brands struggle to grow despite acquiring new customers? Growing a DTC brand sounds simple in theory—you acquire customers, ...
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If you are reading this, I am sure you have already seen some version of the following chart at least once in your lifetime
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Every business relies on three core growth engines: profitability, customer acquisition, and customer retention. In this case study, Fred walks you through how he ...
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Are you setting your prices strategically or just guessing? Your price endings aren’t just numbers—they’re powerful psychological triggers that influence consumer behavior and can ...
