Pricing Analytics and Strategy
Pricing is the single most powerful lever for driving profitability, making it essential to get it right. A robust pricing strategy answers key questions:
Are our prices aligned with the value of our brand and products?
Are we setting the right prices to maximize sales and profitability?
When we adjust prices, do we see the expected impact on performance?
Price Optimizer: Align, Optimize, and Realize Value
With over 15 years of experience and more than 120 pricing projects across diverse industries and markets, we’ve honed the art and science of effective pricing. This expertise led us to develop the Price Optimizer, a comprehensive tool grounded in proven methodologies:
1
Price Alignment
Price Alignment with Brand Value
Pricing should reflect the brand’s positioning and product value. Often referred to as the “art” of pricing, this involves:
- Conducting interviews and workshops with stakeholders.
- Analyzing market dynamics to uncover misalignments.
- Designing strategies to bring pricing into harmony with perceived value.
2
Price Optimization
Price Optimization Through Elasticity Analysis
Using advanced predictive models, we quantify price elasticity at the individual item level. Unlike simulations, this approach relies on real-world data, ensuring precision and actionable insights.
3
Price Realization
Price Realization Post-Change
After price adjustments, we measure their true impact using sophisticated techniques pioneered by Nobel Prize-winning economists. This analysis ensures the intended benefits—higher profitability, stronger sales, or both—are fully realized.
By combining these methods, Price Optimizer delivers recommendations rooted in your business context and strategic goals. The result is a pricing strategy that balances profitability, competitiveness, and long-term brand value.
Say Goodbye to Uncertainty – Achieve Pricing Excellence
Pricing is the most powerful lever for profitability. Ensure your pricing strategy is aligned with your brand, maximizes your margins, and drives sustainable growth. With our Price Optimizer, you’ll gain the insights needed to confidently adjust pricing, track results, and make smarter, more profitable decisions. Say goodbye to uncertainty and hello to a well-structured, data-backed approach that keeps your business competitive. Achieve your goals faster and with greater certainty—get the peace of mind that comes from knowing your pricing strategy is working.
Real Results. Proven Success.
Our whitepaper showcases the power of data-driven decisions in action. Download and explore how businesses like yours have transformed their strategies to achieve measurable growth and receive Fred’s monthly Price Points report.
