Promotions Analytics and Strategy
While pricing drives profitability, promotions aim to boost volume and attract new customers. Yet, many promotions miss the mark—either failing to generate enough volume or driving excessive sales at unsustainable margins. Effective promotions are carefully crafted to answer critical questions:
Are the right customers using our promotions?
How can we design offers that attract new customers to our brand?
What was the true impact of recent promotions, and why did some succeed while others fell short?
Smarter Promotions. Stronger Results. Greater Profitability.
To address these challenges, we developed the Promo Builder & Tracker, a powerful tool designed to maximize the impact of your marketing budget. It achieves this through:
1
Campaign Effectiveness
Campaign Effectiveness Analytics
Our analysis goes beyond basic before-and-after comparisons by using counterfactual models—showing what would have happened without the promotion. This approach uncovers the true impact of each campaign, allowing for more informed decisions.
2
Promo Price Optimization
Promo Price Optimization
By leveraging real-world data, we model price and discount elasticity during promotions at the item level. These predictive models ensure precise, data-driven decisions rather than relying on simulations or assumptions.
3
Customer Segmentation
Customer Segmentation
We identify which customer groups engaged with your promotions—and whether these align with your strategic goals. By contrasting these insights with objectives, we refine future targeting for maximum effectiveness.
Armed with these insights and our deep industry expertise, we help clients design smarter, more impactful marketing campaigns that balance volume growth, customer acquisition, and profitability. With the Promo Builder & Tracker, promotions become a strategic asset, not a gamble.
Turn Your Promotions Into a Strategic Asset
With our Promo Builder & Tracker, you can target the right customers, optimize your offers, and measure success with precision. Say goodbye to ineffective promotions and hello to campaigns that boost sales, increase customer loyalty, and improve profitability. Take control of your marketing spend and drive results with confidence, knowing your promotions are truly working for you. Drive volume, build stronger customer relationships, and watch your business thrive with smarter promotions.
Real Results. Proven Success.
Our whitepaper showcases the power of data-driven decisions in action. Download and explore how businesses like yours have transformed their strategies to achieve measurable growth and receive Fred’s monthly Price Points report.
