Targeted Offers
Traditional limited-time offers (LTOs) often adopt a “one-size-fits-all” approach, available to all customers without differentiation. This method is suboptimal. As digital sales continue to grow, leading brands have shifted to a more targeted approach—delivering personalized offers to distinct customer segments. This creates a win-win scenario, enhancing the customer experience while boosting sales and retention. Targeted offers rely on customer segmentation to answer key questions:
What are the different customer segments within our business, and how do their behaviors differ?
How can we encourage a new customer to place their second or third order?
How do customer cohorts behave, and how do these behaviors overlap with our segments?
Deliver the Right Offer to the Right Customer at the Right Time
To provide a deeper understanding of customer behavior, we developed the Customer Profiler, which offers three essential types of analysis:
1
Cohort Analysis
Cohort Analysis
We start by breaking down the customer base into cohorts, typically based on acquisition dates (e.g., quarterly). For each cohort, we assess key metrics like customer lifetime value (CLV) and average order value, while also examining purchasing patterns to identify opportunities for targeted offers.
2
Decile Analysis
Decile Analysis
Decile analysis segments customers based on their CLV, offering a more granular view than basic cohort analysis. This approach follows a refined version of the 80/20 rule, revealing distinct behaviors across customer groups that would otherwise go unnoticed.
3
Cluster Analysis
Cluster Analysis
For more advanced segmentation, we employ cluster analysis to create detailed customer profiles based on complex behavioral patterns. Though more sophisticated, this method identifies valuable insights that simpler analyses might miss.
Together, these analyses help our clients design more effective, tailored offers that improve sales, enhance retention, and create a superior customer experience. With Customer Profiler, brands can ensure they are delivering the right deal to the right customer at the right time.
Say Goodbye to Broad Promotions—Get Precise
with Customer Profiler
Achieve higher conversion rates and customer loyalty with precision-targeted offers. Our Customer Profiler helps you segment your audience, understand their behavior, and design offers that hit the mark every time. Stop relying on broad, ineffective promotions and start delivering the right deal to the right customer. By focusing on customer needs, you’ll increase sales, enhance customer experiences, and boost retention. Take control of your marketing strategy with targeted offers that truly resonate, ensuring long-term success and peace of mind.
Real Results. Proven Success.
Explore how businesses like yours have transformed their strategies and achieved measurable growth. Our whitepaper showcases the power of data-driven decisions in action.
