How to Use Product Trial and Repeat Rates to Drive Strategic Success
Are your products truly driving success, or are they holding your business back? In this video, Fred Puech, founder and managing director of keenalytix, shares powerful data-driven techniques to evaluate your product lineup using trial and repeat rates. What You'll Learn: Why sales data alone isn’t enough to determine product success* How to measure trial rate (initial market appeal) and repeat rate (customer loyalty)* A simple 2x2 matrix to categorize your products into: Best sellers (high trial & high repeat) Niche products (low trial & high repeat) Potential problem products (high trial & low repeat) Underperformers (low trial & ...
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