Price Points:
A Keenalytix Podcast

Are you struggling with declining web sales, customer retention, or ineffective promotions? This in-depth case study reveals how a DTC food supplement brand turned data-driven insights into a powerful growth strategy. 🔍 What You’ll Learn in This Video: ✔️ How 30% of customers contributed 85% of total revenue—and what it means for your business ✔️ The impact of loyalty programs & free product offers (and why they didn’t drive new customer growth) ✔️ Why customer acquisition & retention rates declined—and how to reverse the trend ✔️ The surprising underperformance of seasonal promotions & key takeaways for 2024 ✔️ How to ...

Struggling with price increases leading to lost sales? This data-driven case study reveals how a leading full-service breakfast chain optimized menu pricing to maintain profitability, prevent volume losses, and align with customer preferences. 🔍 What You’ll Learn in This Video: ✔️ The impact of price sensitivity on restaurant sales ✔️ How data-driven menu pricing decisions led to revenue growth ✔️ The role of market basket analysis in identifying product affinities ✔️ Why some menu items should NEVER have price increases ✔️ The power of Limited Time Offers (LTOs) to drive sales without eroding margins 🎯 Key Takeaways for Restaurant Success: ...

Are you making these costly marketing mistakes in your Direct-to-Consumer (DTC) business? If your marketing efforts aren’t delivering the results you expect, chances are you're falling into one (or more) of these five critical mistakes that many DTC brands make. The good news? They’re all fixable! In this video, you’ll discover: Why broad, untargeted marketing campaigns are burning your budget The power of personalized offers (and how they can boost engagement & revenue) How product overload is killing your brand’s clarity—and what to do instead The smart way to offer free shipping without destroying your margins Why a recommendation ...

Are your products truly driving success, or are they holding your business back? In this video, Fred Puech, founder and managing director of keenalytix, shares powerful data-driven techniques to evaluate your product lineup using trial and repeat rates. What You'll Learn: Why sales data alone isn’t enough to determine product success* How to measure trial rate (initial market appeal) and repeat rate (customer loyalty)* A simple 2x2 matrix to categorize your products into: Best sellers (high trial & high repeat) Niche products (low trial & high repeat) Potential problem products (high trial & low repeat) Underperformers (low trial & ...

If you're a Direct-to-Consumer (DTC) brand selling on Shopify, WooCommerce, Amazon, or PrestaShop, you already have access to one of the most valuable assets in your business—your order-level data. But are you using it to its full potential? In this video, you'll discover: Why order-level data is a gold mine for driving profit and growth How it reveals hidden customer behaviors that traditional BI reports miss Why it’s more accurate than surveys—your customers "speak" through their purchases How to access it with NO complex tech setup—it’s already sitting in your system! The fastest way to leverage this data for ...

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Why do so many Direct-to-Consumer (DTC) brands struggle to grow despite acquiring new customers? Growing a DTC brand sounds simple in theory—you acquire customers, get them to buy again, and scale. But in practice, the biggest challenge isn't acquisition… it's retention. In this video, Fred Peuch, founder of keenalytix.com, explains why 50-80% of customers never return after their first purchase—and how this hidden problem is holding brands back. Using real-world data from his clients, he unveils the 5 essential growth levers that top-performing brands like Lululemon and Amazon master to drive repeat purchases and long-term loyalty. If you're struggling ...

Every business relies on three core growth engines: profitability, customer acquisition, and customer retention. In this case study, Fred walks you through how he helped an e-commerce brand in the health & wellness space identify and fix their failing customer retention strategy—boosting lifetime value, repeat purchases, and cross-selling opportunities. Key Challenges: Low customer retention, especially on marketplaces Wide disparity in order value across sales channels Minimal cross-selling and bundling strategies Solutions Implemented:* Customer Lifetime Value Analysis → Identified key retention drivers* Loyalty Program Development → Created a tiered rewards system* Market Basket Analysis → Designed effective upselling & bundling ...

Are you setting your prices strategically or just guessing? Your price endings aren’t just numbers—they’re powerful psychological triggers that influence consumer behavior and can significantly impact your sales and profits. In this video, Fred Puech, founder and managing director of keenalytix.com, breaks down the science behind price point endings, revealing how to use pricing tactics to boost conversions and maximize profitability. Key Topics Covered: The psychology behind price endings The power of just-below pricing (e.g., $9.99, $19.95) & the left-digit effect How round numbers convey premium quality Odd vs. even pricing strategies Cultural differences in pricing (why 8 is ...