Are your products truly driving success, or are they holding your business back? In this video, Fred Puech, founder and managing director of keenalytix, shares powerful data-driven techniques to evaluate your product lineup using trial and repeat rates. What You’ll Learn:

• Why sales data alone isn’t enough to determine product success* How to measure trial rate (initial market appeal) and repeat rate (customer loyalty)* A simple 2×2 matrix to categorize your products into:
• Best sellers (high trial & high repeat)
• Niche products (low trial & high repeat)
• Potential problem products (high trial & low repeat)
• Underperformers (low trial & low repeat)

How to strategically market, improve, or discontinue products based on data Make smarter decisions and optimize your product strategy to boost sales and customer retention. Need help analyzing your product data? Contact us at K Analytics for expert insights and consulting!

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