KEENALYTIX – WHITE PAPERS
White Papers
Long form, opinionated. Each one documents a method developed in the field and tested across more than one engagement.
Pricing At Every Touchpoint
Strategies to Guide Customers from First Purchase to Loyalty
In today’s competitive market, every decision impacts your bottom line. Are you optimizing your pricing and upsell opportunities to drive more revenue?
The Price is Wrong
A Diagnostic Guide to Uncovering and Fixing Hidden Profit Leaks
Uncover hidden profit leaks and turn your pricing into a powerful growth engine.
The QSR Pricing Playbook
7 Personas for Smarter Strategy
With rising costs and shifting consumer behavior, pricing in Quick-Service Restaurants is no longer just about covering costs or matching the competition. It’s about strategically balancing profitability, traffic, and market position—and knowing exactly where your brand stands.
The Perfect Pricing Recipe
How to Serve Profits Without Losing Your Customers
Leading brands don’t strike the right balance between profit, value perception and performance by accident. They use the same four key ingredients to a winning pricing strategy.