Whitepapers
Strategies to Guide Customers from First Purchase to Loyalty

Pricing at Every Touchpoint
Strategies to Guide Customers from First Purchase to Loyalty
In today’s competitive market, every decision impacts your bottom line. Are you optimizing your pricing and upsell opportunities to drive more revenue?
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Working with Fred we were able to validate some of the assumptions and beliefs we had within the business about what did and didn’t resonate with our customers in terms of value.
– Director of Analytics, Online Marketplace -
Fred’s work was instrumental in guiding two company wide price increases. Both times, profits grew as expected without negative impact to customer traffic. The benefit flowed directly to the bottom line.
– Director of Strategy, Fast Casual Brand -
Clear pricing strategy, defined steps in the process, and clear goals are the results experienced after working with Fred.
– VP of Marketing Analytics, QSR Brand -
It is a pleasure working with Fred on Menu Pricing strategy. His advice has been instrumental to our business during these unprecedented high inflationary times. He is also an effective presenter for both internal and external stakeholders. Overall, if you need pricing guidance, Keenalytix should be on the top of your list!
– Senior Director of Pricing, QSR Brand -
Keenalytix have been valuable partners to help us understand core drivers of growth and opportunities to better serve our customer segments. Their work helped us pinpoint opportunity pools that have resulted in double-digit top-line growth and +400bps pick up in gross margin over the past 24 months.
– CEO, PE-owned portfolio company