Know what your pricing decision actually delivered.
An independent, evidence-led review of a price increase or promotion—set up before launch, tracked after implementation, and assessed without the team marking its own report card.
The decision is only half the job.
Price increases and promotions are often approved with a strong business case. But after launch, ownership becomes diffuse, outside factors muddy the picture, and the team that designed the decision is asked to judge it.
“Did it work?” deserves a more rigorous answer than a dashboard and a room full of opinions.
Self-Grading
The team marks its own workWhoever proposed the price change is usually the one deciding whether it worked, using whichever metric tells the best story.
Manufactured Confidence
Nobody checks the mathMix shifts, seasonality and marketing noise get quietly folded into “the price increase worked”, or blamed on it.
No Feedback Loop
The next call repeats the mistakeWithout an independent read on what actually happened, every new pricing decision inherits the same blind spots.
A practical outside view, from baseline to verdict.
Set the baseline
In 1–2 weeks, we agree the decision, success measures, comparison logic and the data needed to track them.
- Kickoff call to scope the decision
- Baseline data pull from your systems
- Success metrics agreed and locked
Track what happens
Once the change is live, I conduct an independent analysis of your actual performance data, isolating the true effect of the decision from mix shifts, seasonality and other noise.
- 15–30 minute checkpoint call every week
- Ongoing independent analysis, not a one-time snapshot
- Early warning if the decision is drifting off target
Call the result
You get an independent read on what worked, what did not, what remains uncertain and what to do next.
- Final report card, based on the 12-week read
- 30–45 minute presentation to your key stakeholders
- Clear and actionable recommendation for your next pricing or promotional move
A report card your leadership team can trust.
The exact scorecard is tailored to the decision and the data you already have. The aim is not to create a parallel analytics infrastructure. It is to identify the few measures that will tell us whether the decision delivered.
- 01Revenue and volume movement
- 02Margin and mix effects
- 03Customer or segment response
- 04Variance from the business case
- 05Signals that deserve action
- 06A clear overall assessment
An outside verdict you can bring to leadership.
Weekly Impact Checkpoints
A short call plus a brief readout, every week of the tracking window, so you’re never waiting three months to find out something went sideways.
Pricing Decision Report Card
A final, independent, evidence-based verdict on what happened and why, delivered at the end of the tracking window.
A Recommendation
A clear, defensible point of view on what to do next with this price point or promotion: hold, adjust or reverse.
For consequential pricing decisions that deserve a clean read.
Price increases
Understand realized uplift, volume response, mix and margin—not just the announced rate.
Promotions
Separate activity from value creation and identify the mechanics worth repeating.
Most useful when the decision is material, the data can be shared, and leadership wants a candid outside assessment.
Fred Puech, PhD
Founder, KeenalytixOver the past 20 years, Fred Puech, PhD, has helped companies navigate some of their most consequential commercial decisions. Having led more than 150 pricing engagements across multiple industries, he is known for combining analytical rigor with practical judgment to help leadership teams make confident decisions and objectively assess their outcomes.
NEXT STEP
Before you make the next pricing call, decide how you will judge it.
A few details are enough to start a useful conversation. I’ll respond personally.
Fixed fee: $10k
Don’t like forms? Email me directly at info@keenalytix.com