KEENALYTIX – INSIGHTS
Notes from the practice.
Working notes, sharper memos, and the occasional long form. Written in between engagements, mostly to keep the discipline honest.
METHODS
White Papers.
Long form, opinionated. Each one documents a method developed in the field and tested across more than one engagement.
Pricing At Every Touchpoint
Strategies to Guide Customers from First Purchase to Loyalty
In today’s competitive market, every decision impacts your bottom line. Are you optimizing your pricing and upsell opportunities to drive more revenue?
The Price is Wrong
A Diagnostic Guide to Uncovering and Fixing Hidden Profit Leaks
Uncover hidden profit leaks and turn your pricing into a powerful growth engine.
POSITIONS
Memos.
Shorter, more direct. A position, dated. Written for the room, then published when they hold up a week later.
Make Pricing Happen
Don’t Let It Happen To You
This short paper captures a pattern I’ve seen repeatedly in pricing decisions: organizations that treat pricing as a series of one-off events end up reacting under pressure, while those that manage pricing continuously build lasting advantage.
Pricing Drift
Why Pricing Performance Erodes Long Before Strategy Fails
Pricing failures are routinely misdiagnosed as strategy failures. In fact, they happen because organizations lose control of what happens after a decision is made, not before it.
FIELD NOTES
Articles.
Observational pieces. Written when something has been chewed on long enough to be worth saying.
The 10% That Drives 60%: Rethinking Your Customers
Do you really know your customer mix? And do you manage it deliberately?
The Case for Store Tiering in Multi-Location Pricing
If your price is the same across all your locations, you are leaving money on the table.
Menu Pricing Mastery: 5 Critical Mistakes Draining Restaurant Profits
The do’s and don’ts of restaurant menu pricing.