KEENALYTIX – INSIGHTS
Notes from the practice.
Working notes, sharper memos, and the occasional long form. Written in between engagements, mostly to keep the discipline honest.
METHODS
White Papers.
Long form, opinionated. Each one documents a method developed in the field and tested across more than one engagement.
The QSR Pricing Playbook
7 Personas for Smarter Strategy
With rising costs and shifting consumer behavior, pricing in Quick-Service Restaurants is no longer just about covering costs or matching the competition. It’s about strategically balancing profitability, traffic, and market position—and knowing exactly where your brand stands.
The Perfect Pricing Recipe
How to Serve Profits Without Losing Your Customers
Leading brands don’t strike the right balance between profit, value perception and performance by accident. They use the same four key ingredients to a winning pricing strategy.
POSITIONS
Memos.
Shorter, more direct. A position, dated. Written for the room, then published when they hold up a week later.
Make Pricing Happen
Don’t Let It Happen To You
This short paper captures a pattern I’ve seen repeatedly in pricing decisions: organizations that treat pricing as a series of one-off events end up reacting under pressure, while those that manage pricing continuously build lasting advantage.
Pricing Drift
Why Pricing Performance Erodes Long Before Strategy Fails
Pricing failures are routinely misdiagnosed as strategy failures. In fact, they happen because organizations lose control of what happens after a decision is made, not before it.
FIELD NOTES
Articles.
Observational pieces. Written when something has been chewed on long enough to be worth saying.
“Dynamic” Pricing in Restaurants
Four ways to make your pricing more responsive to changes in demand.
The Case for Store Tiering in Multi-Location Pricing
If your price is the same across all your locations, you are leaving money on the table.
Menu Pricing Mastery: 5 Critical Mistakes Draining Restaurant Profits
The do’s and don’ts of restaurant menu pricing.